The UFC has today announced that Venum will become the promotion’s new global outfitting and apparel partner starting in 2021.
Venum will take over from Reebok in March 2021 in terms of producing ‘UFC Fight Kits’ although Reebok will continue to serve as the official footwear provider of UFC through the end of the next calendar year.
The UFC’s press release announcing its change in outfitter would also say that fighter pay scale will be adjusted to result in “across the board increases for all athletes effective April 2021.”
“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White in the press release. “Venum is an iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”
“Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team,” said Franck Dupuis, Venum Founder and CEO. “Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history.”
White added: “We appreciate the partnership with Reebok over the past six years. It was a groundbreaking deal that elevated both of our brands.”