Conor McGregor is one of sport’s most outspoken characters – he’s a news writer’s dream.
Not only is he a world-class athlete in his own right, but his charisma has helped thrust him into the global spotlight and he’s flourished under it.
The 28-year-old has encapsulated the love and support of an entire nation with the way he’s taken over the UFC world in the last half-decade and now he wants to step into the squared circle to take on Floyd Mayweather.
In many ways, there are lots of similarities between McGregor and Mayweather.
Both fighters have elevated to the top of their divisions with relative ease, establishing themselves as arguably the best ever at what they do.
Outside of the ring, both characters are abrasive, to say the least. Liking to flaunt their success through the medium of boastful pictures of their vast wealth and flashy lifestyle – it’s easy to see why many don’t like the pair.
As a fighter, McGregor is the first ever two-weight UFC champion and is one of the sport’s most dominant fighters, with CrownBet’s MMA odds almost always having him as a big favourite, but it’s in the public eye where he makes his biggest mark.
McGregor going down the route of putting himself on a pedestal has been named on Time Magazine’s Top 100 most influential people list released earlier this year.
The Irishman’s promotional skills, trash talking and emotive approach to media sessions has fans invested in his every action. He can barely leave his own house without causing a media stir with something he says or does.
UFC pay-per-view numbers have skyrocketed in recent years when headlined by McGregor. His feud with Nate Diaz was the most-watched UFC pay-per-view in history. That’s not because of the matches on display, there will always be world-class athletes squaring off, putting on brilliant matches, it’s the work of McGregor’s character being able to draw in the casual fan and turning them into a fully-invested viewer.
His back-and-forth with Floyd Mayweather may or may not culminate in a fight, and if it does, that will be one of the most anticipated fights in boxing history whilst also, again, raising the profile of UFC because of the McGregor brand.
McGregor’s personality might not be your cup of tea, but it’s what he’s doing away from UFC which has helped put the sport on the map for good.